Filter

When I got back to Mumbai after finishing the research in the northern parts of India, I met a friend and an ex-colleague Prasanna Sankhé, founder and Creative Head of ‘Hyphen’. I met him at a design shop called Filter owned by his company. I knew him from my advertising days when he used to be the National Creative Director of Publicis Communications. During my interview with him over Truck Art, he shared a lot of his views on the role of the popular culture in the Indian communication industry. Apart from that, he also shared some of his recent work, which included a very recently designed ‘Ish Watch’.

It indeed was a great meeting that provided me with some great insights and interesting information.